FOR IMMEDIATE RELEASE

Victoria Larson Textiles Launches New Collection of
Eco-Friendly Fabric Designs

A Fresh, New, Independent Textile Line

Annapolis, Maryland, USA, February 10, 2011—Victoria Larson Textiles today announced the debut of its first fabric line featuring cheerful designs printed with water-based inks on natural fabrics. The new fabrics expand upon Larson’s already successful designs for home accessories.

Larson’s patterns are simple, bold and often whimsical and include themes reflecting the sea, the garden and classical architecture. The designs, which usually begin as watercolor or block prints, make classic references and re-interpret them in a modern way. Columns become a graphic, geometric print. The oval cut-out from a favorite garden stool is translated into a bold, large-scale design. Larson’s classic yet modern personal style is reflected directly through the fabrics. The colorful patterns are unique and represent Larson’s true joy in design.

Colorways include hazy gray-blues; bright, grassy greens; deep plum and navy; and this year’s Pantone color of the year, honeysuckle.

The eco-friendly fabrics feature designs printed with water-based inks on natural fabrics, including 100% organic cotton sateen and 100% cotton twill. Unlike conventional textile manufacturing, Larson’s North Carolina mill uses digital printing which entails little waste of fabric, ink, water or electricity. Equally important to Larson is that all production takes place in the United States

Although this is her first fabric offering, Victoria Larson is no stranger to the world of textiles. She currently produces a popular line of home accents and other goods. Larson’s popular “Heads” and “Tails” pillows, which sport two halves of a block print fish, are the cornerstone of the line. “Victoria’s talent as an artist gives her a unique ability regarding what works in terms of successful scale, proportion and color combinations,” says Molly Andrews of Chairloom in Ardmore, PA which carries Larson’s designs. “I love these beautiful, fresh fabrics as they can be used for a variety of projects such as upholstery, window treatments and pillows.”

The textile launch includes over 20 fabrics in several different colorways. Fabrics retail for about $58 to 60 per yard and are available immediately. Trade pricing is also available upon request. Fabrics in the range are appropriate for both residential and apparel applications and can be viewed at www.victoria-larson.com.

About Victoria Larson
Victoria Larson trained as an Interior Designer at the Maryland Institute College of Art and has worked in the field for 15 years. She also holds a BA in Marketing from the University of Maryland. Her designs are inspired by her travels around the world from New Zealand to Italy to the British Virgin Islands and reflect her love of beauty and nature. The textile line is the culmination of Victoria's life-long passion for art and everything stylish.
Images of the textile line can be found at www.victoria-larson.com
Samples are provided upon request.